UNDER ARMOUR - HOVR FALL/ WINTER CAMPAIGN
Role: Lead Compositor
Software: Nuke
Created at We Are Royale.
CREDITS
Live Action Direction: Chad Howitt / Brien Holman
Executive Producer: Rhys Demery
Head of Production: Eric Zapakin
Creative Director: Chad Howitt
CG Supervisor: Matt Guzzardo
Producer: Karla Fay Sylvester
Compositors: Renzo Reyes, Brinton Jaecks, Scott Crawford
Editor: Ryan Frey
Story Boards: Ed Laroche
Line Producer: Mark Cambell
Director of Photography: Joel Voelker
Executive Creative Director, Partner: Brien Holman
Executive Director Brand Partnerships, Partner: Jayson Whitmore
Managing Director, Partner: Jennifer Lucero
In the summer of 2018, as Lead Compositor over at We Are Royale, I had the opportunity to work on this campaign for Under Armour. The campaign consisted of six spots plus an anthem video, all expanding on the visual style established on the previous campaign.My job consisted on compositing the shots where athletes appear to be floating through the air, defying the laws of physics. CGI and live action integration was pivotal to emphasize the weightlessness of the shoes, athletes and the environments around them.
Under Armour HOVR Havoc - composited exploding basketball court shots. CGI, dust and debris elements and live action integration.
Under Armour HOVR Sonic - composited floating CG water cups, tables and debris over live action footage. Also performed plate cleanup and set extensions.
Under Armour HOVR CGR - composited floating CG elements like water splashes, vehicles over live action footage. Also performed plate cleanup and set extensions.
BREAKDOWNS
STILLS
