UNDER ARMOUR HOVR - UNDER ARMOUR
Role: Lead Compositor + Animator
Software: Nuke + Cinema 4D + Octane
Compositors: Renzo Reyes, Brinton Jaecks, Ryan Kirkwood
Created at We Are Royale
ANIMATION
Creative & Digital agency We Are Royale partnered with Under Armour to create a hero film for the brand’s UA HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes let users track their runs via the updated MapMyRun app without having to charge third-party devices or remember to hit start in a workout app.
As part of the rockstar team that brought this amazing spot to life, I contributed as an Animator (Cinema 4D + Octane) and Compositor (Nuke). For animation, I helped R&D many iterations of the explosive foam concept, some of which made it to the final spot. Another item on my list was animating many of the (red) backdrops seen across the spot. Below is a short reel showcasing motion explorations I created for the explosive foam technology.
COMPOSITING
During the compositing stage of the job, I focused on quite a few of the greenscreen shots. The production crew had shot many takes of athletes jumping and running across the screen in slow motion. In addition to the runners, we also had plates of shoes on a rotating 360 rig.
My work involved keying, cleanup, rig, tape removal and integration with the CG red backdrops. I was also in charge of compositing all of the CG shots involving the exploding foam and the energy web.
PRINT
For the print portion of the campaign, I created high res renders in C4D with Octane for the explosive foam and energy web. The following are just a few of those assets:
STILLS
